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The partnership and retail expansion is a result of Seen's strong engagement with Ulta Beauty guests and its position leading the ‘skinification’ of haircare.
April 21, 2025
By: Lianna Albrizio
Associate Editor
Dermatologist-developed hair care brand Seen is expanding its retail partnership with Ulta Beauty.Seen is currently available in over 700 stores across the US and expanded into all 1,400 Ulta Beauty locations this month. The partnership and retail expansion is a result of Seen’s strong engagement with Ulta Beauty guests and its position leading the “skinification” of haircare, bringing skin science to the category. Seen is certified through Conscious Beauty at Ulta Beauty an...
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